Components of Social Media Strategy
- Corporate Branding (find blog post here)
- Personal Branding (find blog post here)
- Client Acquisition (this blog post)
- Client Retention (future blog post)
3) Client Acquisition
The first time I came in touch with Social Media, when I was invited to XING by a business contact beginning 2006. I was very critical towards Social Media at that time and I did not see that it can be very powerful. Although I remained critical I learnt, that used the right way, Social Media can be a mighty instrument. In this blog I would like to share my personal experience and my knowledge in this area I gained over the past five years.
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